Whatever project you're working on, as a designer at Cell Design Group, I, Paul Thomas, can assist in boosting your market share. I personally utilize a wide range of research tools to thoroughly evaluate the current business climate and identify potential opportunities. From there, I establish a strategic position for your brand, ensuring its visibility in the industry while setting it apart from competitors.
 

For new ventures, my approach often involves developing an organic brand story that enables consumers to naturally connect with the product range and remain receptive to future advertising. Alternatively, if you have an existing brand that needs revitalization, I can help recapture consumer attention. Whether it's a small design tweak that makes a significant impact or a creative advertising campaign, I am attuned to the nuances of each unique business situation. I have a history of assisting brands in gaining a larger market share.
 

I begin the process by designing and developing products that align with your specific line, while ensuring that the overall line fits the brand image we have established. Through this meticulous approach, I create a seamless relationship—a synergy of core concepts and design elements that come together in a functional and visually appealing product.